First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
What is Digital Disruption?
Digital disruption refers to changes enabled by digital technologies that occur at a pace and magnitude that disrupt established ways of value creation, social interactions, doing business and more generally our thinking. Digital Disruption can be seen as both a threat and an opportunity.
What is our role?
We help our clients invest wisely by working with them to answer the key questions business leaders are asking about digital:
I have initiatives in progress but need a clear roadmap. What will matter most and how do we get there?
Where should we be shifting to digital marketing, spending less to get more? What can we be doing real time?
How can we keep up with new and nimble competitors? What will it take to increase our speed of innovation, delivery and learning?
How can we make the right IT investments to support our digital aspirations? How do we develop a technology operating model that enables the delivery and operational capabilities needed to deliver on our digital priorities?
Customers are interacting less in our physical channels—how do we make the most of in person interactions and how can digital help in-store?
With a shift to online, how can I justify my physical infrastructure and costs? What are the best options to get costs out?
How do we develop next generation capabilities that allow us to adapt as we go?